www.bancigads.com Home Feedback Contact Us

Crossover Appeal

 

A physician's viewpoint on cigarette advertising

 

About The Author
Student Smoking
Teen Smoking Freq.
Students & Quitting
Students at 5 Yrs
Students & Addiction
Ads & Child Appeal
Crossover Appeal
Cig Ads are Killers
Doctors Testimony
Cigs & Addiction
Increased Risk
Ad Examples
Smoking & Heart
Helpful Links

 

 

Can Cigarette Ads be directed to an 18-22 year old age group without appealing to our nation's youth?

bullet

There is no magic divide separating the motivational interests of a teenager from an 18-22 year old.  Teenagers aspire to be young adults, so there is an inherent crossover effect in advertising directed to this segment of the population. 

bullet

Teenage males can be influenced by advertisements associating smoking with sexual attraction in the same manner as a young adult male.  Messages of establishing independence from authority and projecting a virile masculine image can have a general appeal to the males of this age.  Similarly, associating cigarette smoking with a slender, independent, successful woman has a positive appeal to both teenage girls and young women.

bullet

For the tobacco industry, recruiting smokers is the most effective strategy for the spread of cigarette smoking.    Allowing tobacco advertising targeted towards young adults will guarantee that an effective pro-smoking message will reach our teenagers

 

 

 

Copyright 2000 bancigads.com

 
 

Back Home Next