Cigarette Ads be directed to an 18-22 year old age
group without appealing to our nation's youth?
is no magic divide separating the motivational
interests of a teenager from an 18-22 year old.
Teenagers aspire to be young adults, so there
is an inherent crossover effect in advertising
directed to this segment of the population.
Teenage males can be influenced by
advertisements associating smoking with sexual
attraction in the same manner as a young adult male.
Messages of establishing independence from
authority and projecting a virile masculine image
can have a general appeal to the males of this age.
Similarly, associating cigarette smoking with
a slender, independent, successful woman has a
positive appeal to both teenage girls and young
the tobacco industry, recruiting smokers is the most
effective strategy for the spread of cigarette
Allowing tobacco advertising targeted towards
young adults will guarantee that an effective pro-smoking
message will reach our teenagers